A few more comments on my side.
First of all, if you haven't already, please fill in this survey. Even if you make your "wordy" comments on the forums, it's good for us to see the answers to the statistical questions.
Second, it's really tricky to talk about this topic as anything we say (regardless of the intent) can be misinterpreted very easily (not talking about consciously twisting the words, although that might also happen.) However, I hope that we established a basic level of trust overall and make a few comments.
Are we satisfied with our boxes and overall sales? No.
Do we think things should change? Yes.
Are we working on it? Yes.
Do we have a magical idea we can implement overnight? No.
Is there a magical idea that the whole community will be happy with? To the contrary belief, no.
And this is one of the main reasons for our web shop, comments on this thread and the survey. We are exploring.
For the game shop, we are already talking with Wiple about improvements.
On the web shop, we try to provide alternatives to what you have in game, or provide you with some kind of "advantage."
Honestly, I'm hesitant to talk details on this (due to what I said earlier,) but let me give a couple examples:
Paying AP for Uncommon weapons: Yes, they are available for GP, but there may be (there are) people who has less time to play and would like to use their GP for something else. It's a trade between grinding and AP.
Special Skin Crates: In the game, there is usually a pool of items in the boxes. In these crates, you know what you get if you are lucky so you can only try them if it's an item you want.
In coming days, we will have more grind vs AP offers as we feel this is a fair exchange.
Obviously not everything will be attractive to everyone. What we would aim to achieve is not that, but to have something attractive for everyone.
Nothing is set in stone and we'd like to improve things. So please provide us (keep providing us) feedback and help us make the decisions that are the best for everyone.